The Story of
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Hello, I'm Wayne Story. I am probably similar to many of you. I
spent 23 years in marketing and sales for and to Fortune 500
companies. In other words, I had a
J-O-B. I know, it's a
three letter word that's as bad as many four letter words.
Tired, Confused Corporate Job Holder
Finds the Secret to Making a
Small Business Pay Off Like a Slot
Machine
I was finally fed up with making other company owners rich with my skills as a salesman and sales manager and decided it was time for me to make my own way. Is that the way you got into your business? Or, are you starting a new business for much the same reason? Why make someone else rich?
I first started a business doing mortgage and commercial lease auditing. We would audit variable interest rate mortgages for individuals and business and find significant errors in the treatment of interest changes and recover over payments for clients.
We also audited commercial leases for businesses that were renting office, retail or warehouse space. About 30% of the time we found they had been paying for floor space lease they didn't have or were over paying for non-authorized common area charges that were incorrectly billed. We would work with the landlords to get that money returned to our clients.
Invention Marketing
Big Wakeup
Later, I started and ran an invention marketing company in Houston, TX. One of our first and best known products was the Flatulence Filter Seat Cushion®.
Yes, it was what the name implies, a seat cushion invented by my Father-in-Law that when you sit on it and release smelly gas, it immediately filtered out the stink.
We guaranteed it would zap the odor out of smelly gas. It was also the perfect gift for the person in your life who had everything . . . including smelly gas.
Tough Marketing Challenges
Because of the marketing challenge for finding prospects who had a need for this type of product, I started a very successful free publicity campaign to get it known across the country.
As a result, we were able to attract over $151,000 in free newspaper advertising from articles that were written by columnist in just about ever major newspaper in the country.
We were getting as much as 40 column inch news stories written about us and the product for free. In fact, one year the celebrated columnist Dave Berry from the Miami Herald had the "TooT TrappeR" (as it was also known) on his 10 Best Christmas Gifts of the Year.
We also publicized and obtained over 650 radio station interviews all over the U.S., Australia, Canada and England.
How I Turned 5 Little Known Small Business Secrets Into $1.5 Million In Assets in 5 Years
This is just one of the strategies I teach. But first let me tell you what has happened in those first 5 years in New Mexico.
In 2000, I moved a new company we started, SantaFeDecor.com to Albuquerque and began investing in several other small businesses. Now I own a residential real estate investment company, a commercial real estate investment company, Direct Marketing Strategies Rx LLC and part interest in a mobile advertising company.
Here was the problem for me
as a new entrepreneur
All the formal training I had in corporate America and in my 4 year degree in Industrial Marketing at the University of Houston did not train me how to attract a steady flow of prospects and then customers into my businesses.
That training came by studying the most effective small business marketing strategists in the country. I went to seminars, conferences, read books, bought information products, CDs and DVDs from the masters. I've probably invested over $70,000 in my small business marketing education.
I did it the hard way
So You Don't Have To
I would study something and then go out and try it. Some of it worked and some of it failed. But I kept studying and kept trying.
As a result now, I have a significant education of book learning AND real life experience to help you with your business.
I can usually sit down with anyone's business and within 2 hours of questions and discussion find at least three strategies a business owner can use to get 30% more business in the next year.
We doubled Our Monthly SalesI could write pages about what I have learned from you Wayne. Here are just a couple of the many things we have accomplished because of my interaction with you. We doubled the average monthly sales in one year. We added a monthly continuity system with 37 new participants and that money comes in every month like clockwork. Matt Cox, Megan’s PantrySandia Park, NM |
I am available for one-on-one consulting and coaching for your business. You'll discover new strategies that no one is teaching you in the general small business marketplace out there.
Most of our small business marketing education comes from media salespeople. But that's the wrong place to learn because they have a bias that decreases your likelihood of success. Their job is to sell you their advertising - not teach you trackable marketing strategies.
What Every Business Owner Ought To Know
About Creating Advertising For Their Business
That Insiders Never
Tell
Call us at (505) 260-4663 for a free business evaluation to see if we can help your business and to see if there is a fit with the style of marketing and advertising we recommend. We'll teach you how to get a return on every dollar you invest in marketing and how to track that return.
We'll discover hidden revenue in your business that you may not have noticed yet. We'll give you a strategy for getting significantly more income out of your business and set it up where you don't have to spend so much time in your business and still get the same return.
Call my office at 505-260-4663 for a free 15 minute telephone consultation. If I agree to a free consultation, I GUARANTEE that in just 15 minutes, I can show you at least 1 area of marketing and advertising improvement for your business or I will donate $100 to your favorite charity in your name.
Presented On A Silver PlatterWayne has studied the masters of marketing and distilled their wisdom. He presents it clearly so it's easy to understand and implement. In effect, he hands it to us on a Silver Platter! Thanks, Wayne! Tim HessAlbuquerque, NM |